Super Fitness Expo

The Super Fitness Expo consists of booths displaying the latest in fitness fashions, state-of-the-art supplements, health foods, exercise equipment, and more. Most vendors offer raffles, door prizes, sample products and product literature.

Purpose

Recognize and reward personal achievement and create an expanded awareness of the benefits of maintaining good health through a fitness lifestyle.

Want to Exhibit?

The Super Fitness Expo has it all!

The Super Fitness Expo is the industry's premier showcase of fitness and healthy lifestyle products and services.

Open to both industry professionals and the general public this event provides the perfect arena for your company to showcase your entire range of products and/or services to health and fitness professionals and fitness consumers alike. Whether your target market is the gym owner/manager, fitness instructor or gym member, the Super Fitness Expo delivers them to you in an environment conducive to buying.

In an effort to maintain a variety of products and services being exhibited at the Expo, the organizers reserve the right to select and regulate the number of companies exhibiting in any one product category.

Reserve your place today!

Background

Fitness Atlantic Pageant - ESPN Nationals qualifier is a celebration of feminine style, beauty and grace - a nationally recognized event that allows women beyond high school and college years to compete for recognition and prizes in dance, aerobic, cheerleading, gymnastics routines and/or other displays of athletic talent.

Musclemania Atlantic - World Championships qualifier combines the glamour and excitement of a Broadway musical with the wholesomeness of an all-natural, drug tested event. This event strongly promotes drug-free sports, and drug testing is conducted by authorized laboratories and polygraphs. Yes, natural bodybuilding has come along way and now garners over 70% of the competitive amateur bodybuilding scene.

Fitness America Pageant and Musclemania began in 1989 as televised events on ESPN and ESPN 2. And with consultation between some of the country's most recognized fitness authorities, athletes, and ESPN programming management, the Fitness America Pageant and Musclemania continue to improve making them worthy of international recognition.

Fitness America Pageant has been one of ESPN's most popular and highest rated fitness events. It has always been on the cutting edge in programming and the first to introduce fitness events to the American viewers. In 1999 international expansion began, and the Fitness Universe Pageant, Superbody, and Musclemania were held and distributed worldwide with television coverage by: ESPN, ESPN 2, ESPN International, DSF Germany, Sky Sport Britain, and Star Sport Asia. This expansion makes these truly the only televised fitness events to blanket the entire world.

The demographics for the televised fitness events have historically been surprisingly male across most ages. According to the Nielsen's, the percentile of male viewers 18-54 averages over 70%, this is due to (1) being broadcast on a sports and male dominated network and (2) the attraction of programming featuring beautiful fitness women performing on stage. Naturally, recreational and competitive fitness women also view the programs with Nielsen's reporting that among female viewers the highest percentile is 18-35.

Delivering the Buyers

In order to maximize attendance, grassroots marketing efforts will be implemented, promoting the event throughout the Northeast. This strategy aims to attract both fitness professionals and consumers, providing each distinct target market with an opportunity to learn more about the latest in the fitness industry, as well as creating the optimal arena for you to successfully conduct business. In addition, an aggressive and diversified promotional campaign is also implemented to best reach the target audience.

In an effort to reach industry professionals and consumers, a 'gym visit' campaign takes place in over 200 gyms and fitness centers. This strategy involves a team of dynamic individuals visiting each and every fitness center from Boston to New York City area promoting the Super Fitness Expo to gym staff and gym members. Over the years, this personal approach has been proven to provide an effective avenue for poster and flyer distribution as well as circulation of industry passes and entry discounts to gym members.

2006 Visitor Profile:

Gender 42% Female
58% Male

Age group 2% Under 18
19% 18-24
24% 25-29
20% 30-34
12% 35-39
23% 40+

Personal income 39% $56,000+
24% $40,000 - $55,999
14% $30,000 - $39,999
23% Under $30,000

Gym membership 69% Yes
31% No

Why Exhibit?

The Super Fitness Expo delivers everything you want from an exhibition event and more:

· The ideal platform to launch your latest products and services

· An opportunity to boost your sales by selling or sampling your products/services

· Raise industry awareness of your company

· The ability to interface and build relationships with customers on a one-to-one level

· An opportunity to increase the brand recognition of your products and/or services

· The ability to cater to both fitness professionals and fitness consumers

· An environment to generate leads and establish or enhance your customer database

· An opportunity to educate customers on the benefits of your products/services

· Conduct market research

· Identify new agents and distributors

· Attract media attention

Who Visits?

This fitness event will attract attendees and contestants from all over America.

Super Fitness Weekend is an event that promotes healthy, physically sound, and active well-rounded athletes, the very customers that purchase your products. These entire audiences will be your prospects and have pre-qualified themselves for you.

As an exhibitor, your business can benefit from being a part of this event whether you're looking to put your company brand in one of our numerous print, online or signage opportunities. Our team has created packages developed specifically for your product. Take advantage of all we have to offer: stage-signage, contest/sweepstakes, online and grass roots marketing programs.

We'll get your brand out there and most importantly, we'll make it count. Your business will be included in a major marketing campaign, which over the years has included national and regional television, local radio promotions, major and local newspapers, internet web-sites, and fitness magazines.

Exhibitor Benefits

Sponsorship accomplishes things that no other marketing effort can get at. More quantifiable than public relations, less overt than advertising and less pushy than promotion, sponsorship (also known as event marketing) integrates your company name and product into consumers' lives in ways and at times when they aren't expecting it. Sponsors are mentioned in all promotion and advertising.

Event History

In keeping the Fitness Atlantic Pageant and Musclemania Atlantic with its national recognition as America's most popular fitness events, spectacular theatrical staging production standards are added to Super Fitness Weekend.

Broadway stage designers and nightclub music and lighting experts are brought in to create a dazzling backdrop of lights, music and staging designed to provide spectators with an unforgettable entertainment experience and make every contestant feel like a star.

The growth of this event has been tremendous and has become one of the East Coast's most prestigious fitness events.

Cooperative Marketing and Advertising

· Stage Signage Professionally Designed as part of Stage Arrangements

· Direct Marketing Materials - over 20,000 professionally designed and nationally recognized 4 color glossy posters, flyers, and postcards are mailed directly to contestants and health food store customers.

· Company Brand Logos are placed on 200 Event T-shirts

· Your Company Products and Literature may be distributed in 150 Contestants Goody Bags

· Your Company's Representative will have the opportunity to Present Awards and Trophies

· International Internet Web sites www.fitnessamerica.com and www.musclemania.com featuring a schedule of events including this event.

· Your company will be provided a 10'x10' booth area in a prime location at the Super Fitness Exposition. Whether you are displaying the latest in fitness fashions, state of the art supplements, health foods, exercise equipment, and more. Most vendors offer raffles, door prizes, sample products and product literature free of charge, and best sellers are clothing, sport drinks and nutritional bars. Sponsor exhibits must be set up between 7am and 11am on May 6th, we provide each sponsor with a 4' X 6' table, 2 chairs and tablecloths (electrical outlets provided upon request). The Expo is open to spectators and contestants Saturday, May 6th from 9am through 10pm.

Television

For over 12 years the Fitness America Pageant has been a tremendously popular series of television programs on ESPN and ESPN 2. And, with the expansion of worldwide broadcasts on ESPN international, Eurosport, Star Sports Asia and other networks, reaching over 250,000,000 television homes worldwide. It is difficult to find anyone in the world of fitness that is not familiar with the brand names.

Exhibiting Costs

BOOK NOW!

TIER 1 - TITLE SPONSORSHIP PACKAGE
$1,000

> Company Brand as Sponsor

> Company Name repeated throughout Program

> Stage Award Presenter during Award Ceremony

> Exhibit Booth in Prime Location at Fitness Expo

> Company to Include Product Literature and Product Samples in 150 Goody Bags

> 4 VIP Tickets to Preliminaries and Finals

Payment terms:
The commitment deadline is Jan. 1st
One half payments due by Jan 1st
One half payments due by April 1st

TIER 2 - OFFICAL SPONSORHIP PACKAGE
$500

> Company Name Associated with Fitness Expo

> Booth at Expo

> Include Literature and Product Samples in Goody Bags

> 2 VIP Tickets to Preliminaries and Finals

Payment terms:
The commitment deadline is March 15th
Payment is due in full by April 1st

Please make checks payable to:
Beyond Fitness LLC.
P.O. Box 800
Trumbull, CT 06611

*Note: All company brand logos and art material should be in a JPEG format

Company Name: ________________________________

Company Representative: _________________________

Phone:_________________________________________

Sponsorship Package:_____________________________

Amount Enclosed:________________________________

Signature:______________________________________

For information and bookings contact:

Beyond Fitness LLC
Telephone: (203) 395-6196
email: info@fitnessatlantic.com

Access the Agreement for Exhibit Space in pdf format.

Fitness Expo Floor Plan - Booth Layout