What is all the commotion in Connecticut in April? Well, everything was typical for a spring day in New England. So, that leaves only one thing - an iron-pumping extravaganza in Wallingford, Connecticut. That's right your favorite show packed with over 150 superstar fitness-crazed natural athletes!
"Fitness Atlantic Weekend" has become one of the largest natural bodybuilding and fitness events in the country. A Professional Qualifier for the World Championships and Fitness Model Search.
Brian Cannone, the event organizer, began his full-time career in the fitness industry in 1991 and continues to manage health clubs in Connecticut today. His experience in this business has lead him to run many successful health clubs and his responsibilities include setting up new facilities, building and managing a staff, daily membership sales, personal training, and club marketing and promotion. He is also certified as a personal trainer, nutrition consultant, and spin instructor.
Brian decided to compete in his first bodybuilding contest in 1992 and placed second in a natural bodybuilding event titled the Milford County Bodybuilding Championships, then in his second show placed third in the East Coast Iron Classic and then following that third in the Mr. Connecticut in 1993. Even though Brian wasn't the overall winner in these events he did place fairly and he was always a crowd favorite since he sold the largest amount of tickets and promoted the events he competed in like crazy at his local gym.
Brian became friends with Fred Yale the promoter of the AAU physique contests and he also became a volunteer for the bodybuilding events in 1993. Brian started helping Fred with ideas for the show such as adding elements of stage design to the events. While most promoters did a great job for the competitors Brian felt it should also be entertaining for the audience to watch. When Fred Yale became more involved with the AAU Jr. Olympic Games he handed the bodybuilding events over to Brian in 1994.
Brian went into promoting with enthusiasm and a very genuine love for the sport. His approach and feelings about bodybuilding are that it is not only a sport but more of a way to motivate yourself and others to achieve results of loosing body-fat and gaining lean muscle along with improving overall health. By competing in natural bodybuilding you push yourself to be in your best possible shape of your life. In fact, he believes that it is more about the results you gain then the trophy you may take home with you.
With fitness results in mind Brian trained nearly every competitor that competed in the Milford County and Mr. and Ms. Connecticut events, most of these new bodybuilders then competed for their first time and they were overwhelmed with their accomplishments. This is a sport that the contestants can't loose for it is their physique that is the trophy and the process of getting into great shape that is the reward
The Fitness Atlantic event was the best transition Brian could have made from the AAU natural events and the stage settings Brian had been doing all along but, this time the event was held at the Palace Theatre, a 2,000 seat auditorium with professional sound systems and lighting instead of a high school auditorium. Brian's years of producing fitness events has gone over well and he is thankful that the athletes continue to support the annual event. The 1999 event was a true success and the event continues to grow today and new athletes come to Connecticut from experienced to novice and many going on to become world champions. The event has also taken notice from major health and nutrition companies and many have supported the event and take part in making the show a success.
Now get ready as Fitness Atlantic invades the Oakdale Theatre in Wallingford, Connecticut.
1991 - 1997
1991 AAU Milford County - 2nd place Men's Tall
NABF Connecticut Supernatural
Bodybuilding and Fitness Shows Produced:
1.1994 A.U.U. Milford County