Fitness Atlantic Writer & Owner Brian Cannone

Brian Cannone Short Bio

Writer Brian Cannone Brian Cannone began his full-time career in the fitness industry in 1991 and continues to manage health clubs in Connecticut today. His experience in this business has lead him to run many successful health clubs and his responsibilities include setting up new facilities, building and managing a staff, daily membership sales, personal training, and club marketing and promotion. He is also certified as a personal trainer, nutrition consultant, and spin instructor.

Brian went into promoting fitness events with enthusiasm and a very genuine love for the sport. His approach and feelings about bodybuilding are that it is not only a sport but more of a way to motivate yourself and others to achieve results of loosing body-fat and gaining lean muscle along with improving overall health. By competing in natural bodybuilding you push yourself to be in your best possible shape of your life. In fact, he believes that it is more about the results you gain then the trophy you may take home with you. This is a sport that the contestants can't loose for it is their physique that is the trophy and the process of getting into great shape that is the reward.



Books by Brian Cannone

Stage Ready Nutrition and Training Maximum Muscle Mass Muscle In A Month Fitness Marketing



Fitness Atlantic from Mr. CT to Now

Brian Cannone Articles

Audio Interview With Scott York About How To Make $ In Fitness
Interview With Todd Ganci About Contest Photography
Pilates and Yoga - Are They for You?
Quick and Easy Notes on Abs
Getting Shredded Abs
The Worst Ab Exercises
Foods to Avoid
Check Out These Best Ab Exercises
Training Obliques
Dangers of Belly Fat
Core Muscle Function
Understanding the Anatomy of Your Core
2 Supplements For Better Performance "DOWN THERE"
Nutrition & Exercise Seminars by Brian Cannone At Local CT High Schools
Brian Cannone Interviews Pro Bodybuilder Morris Mendez
Excited For The Debut of Maximum Muscle Mass
Part I: You're On Steroids - Why - Because I Said So!
Part II: Your Still On Steroids
Part III: Your Still On Steroids
What Ever Happenned To Mr. CT?
Interview With Mr. CT, Rich Adinolfi
Making Stars
Fitness Lifestyle - Letter from BC
Competition Sportsmanship
Bodybuilding Competition Posing
Training for the Big Contest – It’s ShowTime!
Common Myths on Weight Training
Creating an Effective Nutritional Plan
Contest Dieting
Contest Nutrition Outline
Keep Your Body Changing!
Common Sense Fitness & Nutrition
Trade Secrets: The Importance of Fitness Trade Shows
Build Bigger Chest Muscles

Articles For Fitness Professionals By Brian Cannone

What's Your Name Again?
Do You Know What REALLY Matters?
Throw Out The Cheapskates
The Dangers Of Being "For Everybody"
The Case Of The Invisible Junior CEO - Are You Guilty Of This?
The "Busy" Factor Is Killing Your Business
Spending Less Means You're Spending...More?
Should You Sell Protein Shakes?
Outsourcing - The Savior Of All Businesses
Is Your Health Club Too Hot?
Is "Hulk-Hogan" Ruining Your Health Club?
How To Tell If You're Over-Staffed
Having A Nice Office - Necessity Or Waste Of Money?
Give Me Your Life And I'll Give You A Tour
Do You See The Cash In Prospects?
Do You Give Out Corporate Memberships?
Do What The Hand Says!
Dealing With The Radio Blues
But I'm Just Doing My Job!
Are You Wasting Your Money On Worthless Junk?
Ways To Make Sure You're Running A Professional Business
Why Your First Impression Is So Important
Why You Need To Train Your Employees On A Monthly Basis
What Are The Best Topics For Your Health Club Newsletter?
How YouTube Can Explode Your Business With Minimal Time Investment
Making More Money With Your Health Club
To Buy A Franchise Or Privately Own A Health Club - That IS The Question
The Importance Of Becoming A Local Fitness Expert - And How To Do It!
Propel Your Fitness Business To New Heights
10 Tips To Close More Sales On The Telephone
Using Social Media To Drive People To Your Health Club
How To Build Up Such A Strong Referral System
What Is The Best Type Of Fitness Program To Use In Your Marketing?
How To Figure Out If You Should Be Using Name Tags In YOUR Business
How To Instantly Increase Your Business By 20-40%
Do People's Initial Reactions To Your Health Club Determine Your Success?
Does It Matter What Color Theme You Pick For Your Health Club?
Brand Vs. Direct Response Marketing
Does Your Staff Uniform Matter?
Retain More Members In Your Health Club


The "No Discount" Guide To Fitness Marketing by Brian Cannone

The No Discount Guide to Fitness Marketing Behind the scenes fitness expert finally
reveals his secrets…

Discover How To Instantly Create A Stampede Of New Members Into Your Health Club, Fitness Studio, Or Gym…With These “No Discount Street Tactics” Invented By A Connecticut Man Who Created $59,845 in New Billings Out Of Thin Air…And How He Did It Again 4 Years Later...

The Best Part: He’s put these tactics into a complete step-by-step system anyone can follow to launch a new health club, re-launch an old one, or get a bunch of new members on the cheap. Read this special fitness sales online report to discover more…

Read on at:



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  • 2013 Fitness Atlantic DVD
  • 2012 Fitness Atlantic DVD
  • 2012 WBFF Eastern US Championship
  • 2011 Fitness Atlantic DVD
  • Fitness Atlantic 2010 DVD
  • Fitness Atlantic 2009 DVD
  • Fitness Atlantic 2008 DVD
  • Fitness Atlantic 2007 NPC Dutchess Classic
  • Fitness Atlantic 2006 NPC Northeastern
  • Fitness Atlantic 2006 DVD
  • 2005 INBF New York State
  • 2004 Fitness Atlantic DVD
  • 2003 Fitness Atlantic DVD
  • 2002 Fitness Atlantic DVD
  • 2001 Fitness Atlantic DVD
  • 2000 Fitness Atlantic DVD
  • 1999 Fitness Atlantic DVD
  • Rachelle Cannon – Queen of Quands
  • Hugh Ross Access Granted
  • 2013 Fitness Atlantic DVD